BuyBrand Inform Getting Ready for Spring Launch

Thus, many articles and expert opinion reviews can turn into lively blog-like discussions thanks to the comments field, including the possibility of comments to the previous comments, as well as authors’ reply to the readers’ posts.  Of course, the traffic and quality of such interactive flow will be increasing gradually as the interested audience expands.

One more distinctive new feature is the VideoViewPoint expanding the emotional perception of the specially selected topics. The first 40-minute video clip will submerge you into the atmosphere of the Buy Brand Club meetings, where the members and special guests discussed the topic “What Hampers Franchise Growth” trying to reach a consensus.            

A nearly 10-year “insider” experience of EMTG in the field of franchising and business mass media will enhance the “usability” of the new resource for the visitors. Its target group is not only franchisers but also their partners for whom a specially tailored section “The Voice of  a Franchisee” has been prepared. A special focus was made on promotion of the portal among potential franchise buyers, since current and prospective franchisers have not been sufficiently represented in the media space.   

BuyBrand Inform includes other sections as well, such as recent news, views of foreign and Russian experts, practical advice, success stories, industry-based surveys and analytical reviews, a catalogue of franchise offers by business line and size of initial investment, information on suppliers of products for chains, a calendar of  exhibitions and other key events.