Move forward together with BUYBRAND!

We know that in times of crisis the most dangerous thing to do is to stop doing business and we are sure that, proceeding from the current economic situation, all players on the franchising market should now pool resources to emerge from the crisis faster and less painfully. We are convinced that the importance of franchising will continue to grow, even amidst a financial crisis and, finally, it will become one of the most significant components in the development of the Russian economy and in overcoming the consequences of the crisis in the country. World experience confirms this conviction. Granted, we are not seeing a growth in franchising at present, but we do observe a maintenance of the level of activity and an increase in interest in this field on the part of entrepreneurs. ‘A decent franchise’ guarantees the franchisee that investment will be safeguarded and will generate a profit and that risks of business failure are minimal.

At BUYBRAND 2009 you will find hundreds of recipes for a ready-made successful business: hundreds of decent franchises! The international exhibition BUYBRAND, focusing on franchising and other business opportunities, Russia’s only and the largest exhibition of its kind in the CIS and Eastern Europe, will take place for the seventh time, at Crocus Expo, from 22 to 24 September 2009. Over the period between 2003 and 2008, the exhibition organisers (Exhibition Management Technology Group) increased the number of participating brands from 37 to 228 and the number of visitors rose from 2000 to 5200 (the prediction for 2009 is for 6000 people).

BUYBRAND 2009 will present the most stable and effective Russian and foreign business concepts with a wide investment range and the best models for organising one’s own business. The BUYBRAND exposition will traditionally be accompanied by an extensive business programme (the international 'Franchising in Russia' forum, seminars, presentations, training sessions and round tables). The national ‘Gold Brand’ [Zolotoy brend] award, presented each year as part of the BUYBRAND exhibition, a prestigious prize for professionals, will be presented to companies making the most effective use of their brands.

The following companies have already confirmed their involvement in BUYBRAND 2009: INCANTO, MASCOTTE, OLSEN, GROSTYLE, WESTLAND, Moi Kapriz, DEPECHE MODE, DIVA, ELIS, KANZLER, ТМК, STYLE NATIONAL, BelPostel, TAC, ATTIRANCE, LARSON&HOLZ, Oranzhevy Slon, Southern Fried Chicken, Shokoladnitsa, GLORIA JEANS COFFEE, SBARRO, SUBWAY, Rosinter Restaurants e.t.c. National expositions will also be involved, with participation already confirmed from Spain, Poland, France, Belgium and Romania. This list is growing by the day with the addition of new brands!

In addition to the customary sectors (retail networks, public dining, the service sector etc) in 2009 a new sector will appear, devoted to the transfer of licences. This section is ideal for establishing strategic partnerships with representatives of world-famous brands and offers a wonderful opportunity to promote a trademark onto new markets and seek reliable licensees. Apart from licensors, involvement in this section will also be of interest to retailers, manufacturers, trademark owners and marketing specialists. Attracting major brands will help raise one’s business to a qualitatively new level and optimise success. This section will be accompanied by a business programme.

Franchisers and franchisees will also be interested in ExpoRetail-2009, an exposition held simultaneously with the BUYBRAND 2009 exhibition and which will cover the integrated provision to retail trade businesses of new equipment, technologies, design and logistics solutions and so on.

The search for Russian partners for foreign franchisers and retailers is often difficult.  We are ready to offer assistance to proven international franchising concepts and retail networks entering the Russian market. We are ready to find dependable partners for you, who will undertake the master-franchise or retail network development in their region or country. We are ready to develop a strategy for you, which will allow you to implement your business concept in Russia.  Brand protection, adaptation of franchise package, continuing support of deals—these are just some of the services offered by the legal department of E.M.T.G..

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